Prada Perfumes, together with other products such as fashion accessories, watches, wines, clothing, cosmetics, and more, are the heart of an Italian international fashion empire, founded by Mario Prada.
In 1913, Mario and his brother Martino founded a leather-goods store in Milano, the Prada Brothers.
The store became famous due to the high quality of the merchandise as well as their design.
The success was recognized by the Italian royal household, transforming the “Fratelli Prada” shop into the official supplier of the court. They also got permission to add the royal logo to their designs.
Mario didn’t allow female family members to work in the company. However, her daughter Luisa took over after his death and his youngest granddaughter Miuccia took over the company in 1978.
Miuccia is the head designer of the company; she is a modest and talented, owning a Ph.D. in political science, from the he University of Milan.
Her first success was in 1979, after introducing her first set of nylon military grade backpacks.
In 1993 she established a new brand for young, Miu Miu after her nickname.
During the time, Prada invested in complementary companies, such as Gucci, Jil Sander, Helmut Lang and Fendi.
Nowadays, The Prada Empire owns more than 618 boutiques all over the world, with more than 12,000 employees.
As many fashion brands, Prada also took advantage of their existing reputation, adding new lines of products, being one of them, perfumes.
This is a win-win situation where the brand pushes a product, and when succeeding, the product adds reputation to the brand.
Nowadays, the Prada Perfume division is owned by the Puig company.
These are the most successful perfumes release by Prada:
Prada for women, in 2003
Tendre for women, in 2006
Prada Amber pour Homme (Prada Man) for men, in 2006
Benjoin (Essence exclusive N°9) for women, in 2007
Infusion d’Iris for women, in 2007
Infusion d’Homme for men, in 2008
L’eau ambrée for women, in 2009
Prada Amber pour Homme Intense for men, in 2011
Prada Candy for women, in 2011
The brand became a status symbol.
In 2006, an American comedy-drama film was released, named “The Devil Wears Prada”.