Men’s Perfumes seem to be a new trend.
The truth is that perfumes for men were present in the 20th century in the form of after shaving simple lotions.
The evolution of technology in the perfume production and the communication field, ended in a massive increase of perfumes consumption in general and for especially for men.
Perfumes are nowadays part of the modern way of life and part of fashion trends as well. Big fashion brands are aware of the masculine potential market and perfumes are a considerable source of revenue for them.
Differentiating scents for men and women allowed these brands to maximize profits, creating specific products for each gender and each occasion. For instance, pre-shave, aftershave scented balm, Eau de perfume, and cologne for men, are part of the regular man arsenal. Adding different fragrances to each one of them created a huge line of perfume-related products for men.