Lancôme is a French perfume and skin care company.
In 1935 Armand Petitjean founded Lancôme, planing to compete with two American brands that had taken leadership of the beauty industry. He intended to create a French brand and market it worldwide.
The name of his venture had to have a French sound as well, he got inspired by the name of a chateau Lancosme, he omitted the s and added a circumflex over the letter o.
The same year he launched simultaneously five fragrances, all of them were supposed to become a success. The reward was reaching all these perfumes international status. The five fragrances won a double medal at the Brussels exhibition. But sales figures were not as good as their fame.
Petitjean quickly understood that perfumes are for prestige, but beauty was the core of woman’s concern.
Very soon he launched a revolutionary skin care nutrient cream named “Nutrix”. This cream contained natural serum combined with proteins and vitamins.
He continued the beauty line with make-up products. From there the company becomes a famous international brand, with successes such as Tresor, Poeme, and 0 oui! and first place for La Vie Est Belle in France in 2014.
In 1961 the company started to suffer from financial problems and at the end was sold to L’Oreal, another French icon in the cosmetic field.
L’Oreal intelligently decided to keep the brand name of Lancôme alive. This action kept Lancôme alive as a brand and as a success.