Alfred Sung is a Chinese born and Canadian fashion designer.
He moved to Canada in 1972 at the age of 24, and started designing for a sportswear manufacturer.
In 1977 he opened his first own store and in 1980 he founded with Mimran Brothers the Monaco Group.
Their success was very fast and The Alfred Sung Brand was rapidly adopted by important Canadian chain stores. After that he experienced similar success in the USA.
Mr. Sung was proclaimed “Canada’s King Of Fashion” by the prestigious magazine MacLean’s, the year was 1983.
In 1986 he launched his first fragrance, “Sung” followed by “Shi Alfred Sung” and “Alfred Sung Paradise” in 2003.
Besides fragrance, the Sung line includes eyewear, sunglasses, watches, bridal, jewelry and fashion accessories, men’s clothing and accessories.
The company was sold and it is now owned and operated as an independent entity within the group by Polo Ralph Lauren.